Apio Software Solutions is a Mexican startup specializing in software development and consultancy. In early October 2023, the team at Apio approached me to undertake the rebranding of their company. The previous logo featured a depiction of a celery stalk, and I found the name particularly appealing as it served as a strong differentiator. Conducting preliminary research before the design process, I identified an excellent opportunity to create a logo wherein the letters of the name would be intertwined with elements reminiscent of celery.

The "A" in the logo is crafted to resemble a section of celery, while the "P" is a composite of various pieces. The "I" is designed to represent a celery stalk with its leaves, and the "O" mirrors the appearance of celery when two pieces are joined together to form a circular shape. This project has been exceptionally enjoyable for me, as Apio represents a startup bringing innovative ideas to our society. I am delighted to contribute to this project and be part of Apio's forward-thinking initiatives.