During my third semester in university, I met my friend Adriana. One day, I remember working on an Illustrator task, and I noticed that the way she duplicated objects in Illustrator was not very efficient. I gave her the advice that using (Option + Shift + drag with the mouse) would quickly duplicate an object, and if you then press (Command + D), it duplicates it with the same distance as before.

She mentioned that her family had a laser engraving business that needed a redesign, and she asked if I was interested. I gladly accepted the offer. LGC (Laser Grabado y Corte) is located in Hermosillo, Sonora, Mexico. I knew that most laser-related businesses used the color red, so I proposed using blue to differentiate the brand and give it a more professional and technological look.

The slant of the letters represents the speed at which the cuts are made, and the line in the logo represents the laser used in the business. I came up with the idea of creating an adaptive logo that could respond to different formats. The complete logo would feature all three letters, a medium-sized logo would only have the letter L, and for small applications, only the laser line would be used.

I loved the final result and how the applications turned out. Many thanks to Adriana and her family for trusting in my expertise :)