Creeadetalles is a small business located in Angostura, Sinaloa, Mexico, specializing in the customization of gift boxes for special events. They approached me to assist them in rebranding their identity. Since many other businesses in the area used the same style and color, I opted to create a simple yet impactful logo.
I drew inspiration from the two e's in the name "creeadetalles." The previous logo featured balloons, particularly one in the shape of a heart, and it was important to retain this element in the new logo. To make it stand out from other similar businesses, we experimented with the golden ratio.
Using the Phi method, I constructed the logo using circles, aiming to create an aesthetically pleasing design. It was an exciting challenge to explore a new technique. We chose more refined and elegant color choices to differentiate Creeadetalles from other brands that commonly used vibrant and repetitive colors. In addition to the logo, I designed various brand assets, including ribbons, business cards, and stickers to enhance the customized boxes.