In November 2021, my friend Katia contacted me to redesign the brand Doris Tejidos. This business specialized in creating knitted garments using yarn. Mrs. Doris would knit these garments during her free time and sell them. Initially, it was just a hobby, but they wanted to take the brand to the next level, so their old logo had to change.

The old logo featured knitting needles with hearts at the ends, which was a detail they wanted to keep, along with the yarn ball. It occurred to me that the yarn ball could be incorporated as the O in the word DORIS. However, I wanted the logo to be SIMPLE. At first, I thought about drawing a heart wrapped in yarn, but then I decided to create a stroke where only certain strands of the O were visible, giving it a three-dimensional effect.

In the complete word version, I modified the I in the text so that instead of being a circle, the dot became a heart, referencing the knitting needles in the previous logo. Additionally, the shape of the I reminded me of Greek pillars, which, in my opinion, gave it a more elegant and simple appearance. It is one of the best solutions I have created to date.

Many thanks to Mrs. Doris and Katia for believing in me with this project. :)