In the fall of 2021, I was contacted by one of the construction companies in my city through a mutual acquaintance who was familiar with my expertise in brand design. They offered me the opportunity to redesign their brand in honor of their 20th anniversary.

We began sketching based on the notes and insights provided by the owner. One key aspect that stood out was the owner's strong belief in the importance of his employees, considering them the backbone of the company. He emphasized his commitment to their well-being, recognizing that their contributions were essential to the company's success.

Furthermore, the owner highlighted the company's distinctive approach of building its foundations from scratch, in contrast to competitors that relied on pre-made structures. This unique approach set them apart in the industry.

In the end, we arrived at a minimalist and modern logo that retained colors from the previous version of the brand. It featured two significant elements: a yellow circle and a gray bridge, abstractly forming the silhouette of a person. This design effectively conveyed the company's core values, as articulated by the owner.